Privacy policy

Privacy Policy

Effective Date: 25th February 2025
Last Updated: 25th February 2025

ATHL Fashion Innovations LLP ("Company," "we," "us," or "our") operates Evolucion and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.wearevolucion.com (the “Site”), and interact with our services (collectively, the "Services").

By accessing or using our Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access our Site.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons.

  • Any changes will be posted on the Site with an updated "Last Updated" date.
  • Continued use of our Site after updates constitutes acceptance of the revised Privacy Policy.
2. Information We Collect

We collect personal information from various sources depending on how you interact with our Site.

2.1 Information You Provide Directly

When you interact with our Site, we may collect the following information:

  • Identity & Contact Information: Name, email, phone number, shipping and billing address.
  • Order Information: Purchase details, payment confirmation, transaction history.
  • Account Details: Username, password (encrypted), preferences.
  • Customer Support Communications: Messages, feedback, or complaints submitted through our Site.
2.2 Information Collected Automatically

We automatically collect certain Usage Data when you visit our Site:

  • Device & Browser Data: IP address, browser type, device information, operating system.
  • Site Interaction Data: Pages viewed, session duration, referring pages, purchase behavior.
  • Cookies & Tracking Data: We use cookies, pixels, and similar technologies to enhance user experience and track browsing behavior.
2.3 Information from Third Parties

We may obtain information from third parties, including:

  • Payment Processors: To process orders securely.
  • Marketing & Advertising Partners: To personalize your experience and improve our campaigns.
  • Social Media Platforms: If you interact with our brand on third-party sites (e.g., Instagram, Facebook).

For details on cookie management, refer to Section 6 (Cookies & Tracking Technologies).

3. How We Use Your Information

We use your information to provide, improve, and protect our Services:

3.1 Order Processing & Customer Support

  • To fulfill orders, process payments, and arrange deliveries.
  • To respond to inquiries, returns, exchanges, and complaints.

3.2 Marketing & Advertising

  • To send promotional emails, special offers, and product updates.
  • To display personalized ads based on browsing history.
  • To improve our ad campaigns using analytics and behavioral insights.

3.3 Security & Fraud Prevention

  • To detect and prevent fraudulent activity.
  • To protect account access and secure transactions.

3.4 Service Improvement & Analytics

  • To analyze usage trends and improve website functionality.
  • To optimize product offerings based on customer feedback.

4. How We Share Your Information

We do not sell your personal data. However, we may share your information with trusted partners for legitimate business purposes.

4.1 Third-Party Service Providers

We work with third-party vendors to support our Site, including:

  • Payment Gateways: Secure payment processing (e.g., Phonepe, Razorpay, PayU, Stripe).
  • Shipping Partners: Order fulfillment and tracking.
  • Analytics & Marketing Tools: Google Analytics, Facebook Pixel, email marketing services.

4.2 Legal Compliance & Business Transactions

We may disclose personal data when required by law, including:

  • To comply with legal obligations or court orders.
  • To protect our rights, prevent fraud, or enforce our Terms of Use.
  • If we are involved in a merger, acquisition, or business sale, your information may be transferred to the new entity.

5. Data Security & Retention

5.1 Security Measures

We use industry-standard security protocols to protect your information:

  • SSL encryption for secure transactions.
  • Firewalls & Access Controls to prevent unauthorized access.
  • Regular Security Audits to ensure data integrity.

5.2 Data Retention

  • We retain personal data as long as necessary for business, legal, or compliance purposes.
  • You may request data deletion by contacting support@wearevolucion.com.

6. Cookies & Tracking Technologies

6.1 What Are Cookies?

Cookies are small files stored on your device that help us personalize your experience and improve website functionality.

6.2 Types of Cookies We Use

  • Essential Cookies: Required for basic website functionality.
  • Performance Cookies: Help track user activity (e.g., Google Analytics).
  • Marketing Cookies: Personalize ads and recommendations.

6.3 Managing Cookies

  • You can manage cookie preferences in your browser settings.
  • Disabling cookies may affect certain website functionalities.

7. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

7.1 Access, Correction & Deletion

  • Request access to personal data we hold about you.
  • Correct or update any inaccuracies.
  • Request deletion of your personal information.

7.2 Marketing Preferences

  • Opt out of promotional emails by clicking "unsubscribe" in our emails.
  • Adjust advertising preferences via your social media or browser settings.

7.3 Withdraw Consent

  • If you previously consented to data collection, you may withdraw consent at any time by contacting us.

8. Third-Party Links & External Websites

  • Our Site may contain links to third-party websites.
  • We are not responsible for their privacy policies or security practices.
  • We encourage you to review their policies before sharing personal data.

9. Children's Data

  • Our Services are not intended for individuals under 18 years old.
  • We do not knowingly collect data from minors.
  • If a child has provided personal data, parents/guardians may request deletion.

10. International Data Transfers

  • If you are accessing the Site from outside India, please note that your data may be transferred and processed in India.
  • We use recognized legal mechanisms for international data transfers, ensuring data protection standards.

11. Contact Us

For any privacy-related inquiries, you can contact us at:

📧 Email: support@wearevolucion.com
🏢 Company: ATHL Fashion Innovations LLP
📍 Location: Mumbai, Maharashtra, India